The AI Paradox in LinkedIn Content: Are We Talking or is it Just the Bots?

Matthew Burzon SHRM-SCP

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I've noticed a trend among some thought leaders and numerous other professionals on LinkedIn: they seem to be constantly posting AI-generated content. It's not inherently a problem, but the writing gives it away – the style and speech patterns are too uniform, lacking the variability you'd expect from human-authored posts. These individuals are so active with their posts and comments that it makes me wonder how they find time for their actual work. It's almost as if they might be bots themselves.

Moreover, I've come to realize that many responses from LinkedIn users also appear to be AI-generated, using tools like FlyMSG. This realization leaves me feeling somewhat unsettled. It seems we've reached a point where our interactions online are essentially computers communicating with each other in English, under the guidance of humans. These individuals project an intelligence that might not be as pronounced in a simple, technology-free conversation over coffee.

I'm not sure if this evolution is positive or negative, but it's certainly strange...and here's the ironic twist: even this message about the pervasive use of AI in online content was crafted with the help of an AI. It seems we're all a little more robotic than we thought – or maybe the AI is just becoming more human.

Either way, welcome to the future of content creation, where the line between human and machine is as blurred as ever.
 
I've noticed a trend among some thought leaders and numerous other professionals on LinkedIn: they seem to be constantly posting AI-generated content. It's not inherently a problem, but the writing gives it away – the style and speech patterns are too uniform, lacking the variability you'd expect from human-authored posts. These individuals are so active with their posts and comments that it makes me wonder how they find time for their actual work. It's almost as if they might be bots themselves.

Moreover, I've come to realize that many responses from LinkedIn users also appear to be AI-generated, using tools like FlyMSG. This realization leaves me feeling somewhat unsettled. It seems we've reached a point where our interactions online are essentially computers communicating with each other in English, under the guidance of humans. These individuals project an intelligence that might not be as pronounced in a simple, technology-free conversation over coffee.

I'm not sure if this evolution is positive or negative, but it's certainly strange...and here's the ironic twist: even this message about the pervasive use of AI in online content was crafted with the help of an AI. It seems we're all a little more robotic than we thought – or maybe the AI is just becoming more human.

Either way, welcome to the future of content creation, where the line between human and machine is as blurred as ever.
This assumes that people were reading the posts before ChatGPT 😂

I'd apply the Pareto principle and work off the assumption that 80% of posts are liked or reacted to without reading if they are even reacted to at all.

ChatGPT has indeed made it far easier for folks to proliferate their feed with unvetted and unfettered garbage.

Do I use ChatGPT to write posts? Sure do. But make sure you vet the post and sprinkle in a small amount of that human essence so it appears somewhat authentic. However, humans are lazy and time has always been equated to money therefore I doubt the course will reverse.

Rory Sutherland (UK Ogilvy Exec) made a strong prediction that the only way we are going to tell non-AI posts/messages apart from human written ones is because the latter will have to include profanity where the former won't. It would be hilarious if it weren't soo tragic and crude.
 
AI has come a long way since December. I'd be curious to learn more about what platforms people use other than ChatGPT to get pertinent, well-presented, and human sounding messaging.
 
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