Assist Your Recruiter With A Great Careers Page

Matthew Burzon SHRM-SCP

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Your recruiter should do the heavy lifting in terms of networking, sourcing, and vetting candidates.

But that doesn’t mean you’re off the hook for hiring.

To be an ally to your recruiter, you need to make sure you appeal to any candidates they find for you.

For instance, your website is probably one of the first places they will check to learn more about your company. While many companies design their websites to appeal specifically to customers and potential customers, don’t forget a very important audience: job seekers.

Everything about your website matters, and particularly your mission, values, and product pages.

But smart practice is to also have a section of your website specifically built out for hiring. It should give a flavor for your company culture, spell out specifics about things like remote work policies, and contain “affirmations” by current employees — quotes that show how much they love their job.

Your website is a sales tool, and don’t forget about a very important customer: talent.

Clients who excel in talent branding see shorter search durations and lower costs-per-hire.
 
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